Privacy Policy

Welcome to ApplianceLife. We provide educational tools that help you estimate appliance lifespan and decide between repair or replacement. This Privacy Policy explains how we collect, use, and protect your information when you use our website at appliancelife.org. We believe in transparency and want you to understand exactly what information we collect and why. This policy is written in plain language to make it easy to understand.

We collect two types of information: **Information You Provide to Us:** When you use our calculator or request to connect with local professionals, you may provide: • ZIP code (to provide location-specific recommendations) • Appliance type and age • Contact information (name, email, phone number) when requesting professional assistance • Contact preference (email or phone) • Language preference (English or Spanish) • Optional notes about your appliance or situation **Information Collected Automatically:** When you visit our website, we automatically collect: • Analytics data (pages visited, time spent, interactions) • Device and browser information (type, version, screen size) • IP address and general location • Cookies and similar tracking technologies

We use the information we collect to: • Provide accurate appliance lifespan estimates based on your location and climate • Help you decide between repair or replacement • Connect you with relevant local appliance professionals when you request assistance • Improve our website functionality, accuracy, and user experience • Analyze usage trends and site performance • Display relevant advertisements **Multi-City Expansion:** As ApplianceLife expands to serve multiple U.S. cities and service areas, the data collection, analytics, and local professional matching described in this policy will apply across all locations we serve. We will not require policy updates for each new city added to our platform.

**We do not sell your personal information.** Period. We may share your information only in these specific situations: • **With Local Service Professionals:** When you explicitly request to be connected with local professionals, we share your contact information and appliance details with relevant service providers in your area. • **With Analytics and Advertising Partners:** We use Google Analytics and Google AdSense to understand how our site is used and to display relevant advertisements. These services may collect information through cookies and similar technologies. • **When Required by Law:** We may disclose information if required by law, legal process, or to protect our legal rights, prevent fraud, or ensure the safety of our users.

We use the following third-party services: **Google Analytics** We use Google Analytics to understand how visitors use our website. Google Analytics collects information such as how often users visit our site, what pages they visit, and what other sites they used before coming to our site. We use this information to improve our website and services. **Google AdSense** We use Google AdSense to display advertisements on our website. Google may use cookies to serve ads based on your prior visits to our website or other websites. You can opt out of personalized advertising by visiting [Google Ad Settings](https://www.google.com/settings/ads). These third-party services have their own privacy policies. We encourage you to review them: • [Google Privacy Policy](https://policies.google.com/privacy) • [Google Analytics Terms of Service](https://marketingplatform.google.com/about/analytics/terms/us/)

We use cookies and similar tracking technologies to: • Remember your preferences (like language selection) • Analyze how you use our website • Display relevant advertisements **What are cookies?** Cookies are small text files stored on your device when you visit a website. **Managing Cookies:** You can control and delete cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website. Most browsers accept cookies automatically, but you can modify your browser settings to decline cookies if you prefer.

We take reasonable measures to protect your information from unauthorized access, alteration, disclosure, or destruction. We use industry-standard security practices including: • Secure data transmission (HTTPS/SSL encryption) • Secure data storage • Regular security assessments • Limited access to personal information However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You use our website at your own risk.

ApplianceLife is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected], and we will delete that information from our systems.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of our website after any changes indicates your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your information, please contact us at: **Email:** [email protected] We will respond to your inquiry as promptly as possible.